Ultimate Guide to Betting on UEFA Euro 2024: Best Bookies and Betting Tips
- chris treadwell
- Jun 13, 2024
- 6 min read

Introduction
The UEFA European Championship, commonly known as the Euros, is one of the most prestigious football tournaments in the world. Euro 2024 promises to be an exciting competition, showcasing the best football talent from across Europe. This guide will provide an in-depth look at the best bookies to use for Euro 2024, along with betting tips and strategies to help you make the most of your wagers. Whether you're a seasoned bettor or new to football betting, this guide will equip you with the knowledge you need to place informed bets and enhance your enjoyment of the tournament.
Understanding Euro 2024
Tournament Structure

Euro 2024 will be hosted by Germany and will feature 24 teams competing over a month-long period. The tournament consists of a group stage followed by knockout rounds, including the Round of 16, quarter-finals, semi-finals, and the final. Understanding the structure and format of the tournament is crucial for effective betting.
Key Dates and Venues
The tournament will kick off on June 14, 2024, and conclude with the final on July 14, 2024. Matches will be held across multiple cities in Germany, including Berlin, Munich, Frankfurt, and Hamburg. Knowing the schedule and venues can help bettors analyze factors like travel fatigue and home advantage.
Best Bookies for Euro 2024
Choosing the right bookmaker is essential for a successful betting experience. Here are some of the top bookies to consider for Euro 2024:
1. Bet365
Bet365 is a leading name in the sports betting industry, known for its comprehensive coverage of football events and competitive odds.
Markets: Bet365 offers a wide range of markets for Euro 2024, including match result, over/under goals, both teams to score, and player-specific bets like first goalscorer and anytime goalscorer.
Live Betting: Bet365's live betting platform is one of the best in the industry, providing real-time odds updates and a variety of in-play betting options.
Promotions: Bet365 offers generous promotions, including welcome bonuses, free bets, and special offers for major tournaments like Euro 2024.
User Experience: The website and mobile app are user-friendly, with a seamless interface that makes navigation easy.
2. William Hill

William Hill is another trusted bookmaker with a long history in the sports betting market.
Markets: William Hill covers all major betting markets for Euro 2024, including match winner, correct score, total goals, and more.
Live Streaming: William Hill offers live streaming of many Euro 2024 matches, allowing bettors to watch the action unfold in real-time.
Promotions: The bookie provides various promotions, such as enhanced odds, accumulator bonuses, and money-back specials.
User Experience: The platform is intuitive and easy to use, with detailed statistics and analysis available to help bettors make informed decisions.
3. Betfair
Betfair is renowned for its innovative betting exchange platform, allowing users to bet against each other rather than the bookmaker.
Markets: Betfair offers a vast array of markets for Euro 2024, including traditional fixed-odds betting and unique exchange markets.
Live Betting: The live betting feature is robust, with dynamic odds and numerous in-play betting opportunities.
Promotions: Betfair provides attractive promotions, including sign-up bonuses, risk-free bets, and cashback offers.
User Experience: The website and app are well-designed, with advanced features like cash-out options and bet tracking.
4. Unibet

Unibet is a popular choice among football bettors, known for its extensive market coverage and competitive odds.
Markets: Unibet offers a comprehensive selection of betting markets for Euro 2024, from standard match bets to specialized options like player props and team performance bets.
Live Betting: Unibet's live betting platform is efficient and easy to use, with real-time updates and a variety of in-play markets.
Promotions: The bookie offers numerous promotions, including welcome bonuses, free bets, and tournament-specific specials.
User Experience: The interface is clean and user-friendly, with helpful features like live statistics and match insights.
5 BETMGM
BETMGM is a well-established bookmaker with a strong reputation in the sports betting industry.
Markets: BETMGM covers all major Euro 2024 markets, including match result, goalscorer bets, handicap betting, and more.
Live Betting: The live betting experience at Ladbrokes is top-notch, with fast updates and a wide range of in-play markets.
Promotions: BETMGM offers various promotions, such as enhanced odds, bet boosts, Bet Builders and free bet offers
User Experience: The platform is intuitive and easy to navigate, with detailed match information and betting tips available.
Key Betting Markets for Euro 2024
Match Result
The match result market is one of the most popular and straightforward betting options. Bettors simply choose the outcome of a match: home win, draw, or away win.
Over/Under Goals
This market involves betting on the total number of goals scored in a match, with the bookmaker setting a line (e.g., over/under 2.5 goals). Bettors decide whether the total goals will be over or under the specified line.
Both Teams to Score (BTTS)
In this market, bettors wager on whether both teams will score at least one goal during the match. It's a popular option for games expected to be open and attacking.
Correct Score
The correct score market involves predicting the exact final score of a match. This market offers higher odds due to its difficulty but can be rewarding for those who accurately predict the outcome.
First Goalscorer
Bettors in this market predict which player will score the first goal of the match. This market is popular for its potential for high returns and is often used in conjunction with player form and team line-ups.
Anytime Goalscorer
The anytime goalscorer market involves betting on a player to score at any point during the match. It's a less risky alternative to the first goalscorer market and offers decent returns.
Handicap Betting
Handicap betting involves giving one team a hypothetical advantage or disadvantage to level the playing field. This market is useful when there is a clear favorite and can provide better odds for the favored team.
Outright Winner

The outright winner market involves betting on which team will win the entire tournament. This market is available before the tournament starts and is popular for long-term bets.
Group Winner
Bettors can also wager on which team will win their respective group during the group stage of Euro 2024. This market is available before and during the group stage.
Betting Tips and Strategies for Euro 2024
Research and Analysis
Effective betting requires thorough research and analysis. Here are some factors to consider when analyzing matches:
Team Form: Look at the recent form of the teams, including their performance in qualification matches and friendly games leading up to the tournament.
Head-to-Head Records: Analyze the head-to-head records between the teams, as historical performance can provide insights into likely outcomes.
Player Form and Injuries: Consider the form and fitness of key players. Injuries to crucial players can significantly impact a team's performance.
Tactical Analysis: Understand the tactical approaches of the teams and how they match up against each other. Teams with strong defensive setups may be more likely to keep clean sheets, while attacking teams may score more goals.
Venue and Travel: Consider the impact of venue and travel. Teams playing in familiar surroundings or with strong fan support may have an advantage.
Value betting involves identifying bets where the odds offered by the bookmaker are higher than the true probability of the outcome occurring. To find value bets, compare your estimated probabilities with the bookmaker's odds and look for discrepancies.
Bankroll Management
Effective bankroll management is crucial for long-term betting success. Here are some tips for managing your bankroll:
Set a Budget: Determine how much money you are willing to risk and stick to your budget.
Bet Sizes: Avoid placing large bets relative to your bankroll. A common strategy is to risk only a small percentage (e.g., 1-2%) of your total bankroll on each bet.
Avoid Chasing Losses: Do not increase your bet sizes to recover losses. Stick to your bankroll management plan and remain disciplined.
In-Play Betting
In-play betting allows you to place bets during the course of a match. This can be advantageous as you can make more informed decisions based on how the game is unfolding. Here are some tips for in-play betting:
Watch the Game: If possible, watch the game live to get a better understanding of the flow and momentum.
Look for Momentum Shifts: Pay attention to changes in momentum, such as a team gaining dominance or a key player getting injured.
Be Quick: In-play odds change rapidly, so be prepared to act quickly when you spot a good opportunity.
Accumulators
Accumulators involve combining multiple selections into a single bet, with the potential for higher returns. However, all selections must win for the bet to be successful. Here are some tips for using accumulators:
Limit the Number of Selections: While adding more selections increases potential returns, it also increases risk. Limit your accumulators to a few strong selections.
Research Each Selection: Ensure that each selection is well-researched and has value.
Consider Lower-Risk Options: Consider combining lower-risk options, such as favorites with a strong chance of winning, to increase your chances of success.
Hedging
Hedging involves placing additional bets to cover potential losses on your initial bet. This strategy can be useful when you want to secure a profit or minimize risk. For example, if you have an outright bet on a team to win the tournament and they reach the final, you can hedge by placing a bet on their opponent.
Conclusion
Betting on Euro 2024 can be an exciting and rewarding experience if approached with the right knowledge and strategies. By choosing the best bookmakers, understanding key betting markets, and implementing effective betting strategies, you can enhance your chances of success and enjoyment of the tournament. Remember to bet responsibly, manage your bankroll wisely, and continually research and analyze the matches. Whether you are a seasoned bettor or new to football betting, this guide provides the essential information you need to make informed bets and maximize your enjoyment of Euro 2024.
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